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VR46 Team in dire straits? The Aramco-TANAL saga explained

The team founded by 9-time World Champion Valentino Rossi could be facing deep trouble as an investigation led by MotoGP publication MisterHelmet points to suspicious activity of its Saudi sponsors. In April 2021, VR46 Team announced a five year deal with Dorna Sports to join MotoGP as an independent team with Ducati bikes, replacing the […]

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Petronas to withdraw from Sepang Racing Team – an unfortunate repeat of history?

Malaysian oil giant Petronas is set to seek out of their partnership with MotoGP team Sepang Racing Team at the end of season, putting its junior Moto3 and Moto2 squads in jeopardy, a fate that Petronas is familiar with. Reports from Austria indicate that Sepang Racing Team is to become another team with an uncertain […]

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Crypto.com becomes F1 Global Partner – a rise in crypto and exposure detailed

Formula 1 announced on Tuesday the signing of Crypto.com, a new crypto platform, as a Global Partner and Inaugural partner of the new Sprint series for 2021.

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Analysis Sponsorship

Ferrari partnership with Philip Morris expires this year – what may happen if they don’t renew?

As Philip Morris and Ferrari reach their 50th year anniversary as partners, an expected contract renewal is appearing difficult to materialize. Last weekend, a statement from Riccardo Parino, Philip Morris’ vice-president of partnerships, read “the Mission Winnow logo will not be featured on the Scuderia Ferrari livery during races in the EU, starting with the […]

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Analysis Sponsorship

France says don’t drink and advertise – F1 hit with alcohol sponsorship ban at French GP

Formula 1 and its teams are competing at the French Grand Prix with their alcohol sponsors facing censorship in accordance with local laws. The French advertising laws Loi Évin[1] (Evin’s Law) have struck Formula 1 and the teams harder in 2021 compared to previous years, where now none of the alcohol-based sponsors are allowed to […]

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How BWT’s iconic pink marked a newfound presence in Formula 1

The Austrian water treatment company started the year without a partner, and now finds itself with the strongest branding presence in the sport since joining in 2017. It is no surprise that when spotting a pink car in a motorsport event, the first brand that comes to mind is BWT, one of the most renowned […]

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Uralkali Haas F1 unveil new team colours and partners

Haas F1 Team launched their new Russian-based colours on Thursday, with a new set of sponsors joining them – namely Uralkali, 1&1 and Under Armour. Uralkali, one of the world’s largest potash fertilizer producers and exporters, becomes the title partner of Haas F1, in a multi-year agreement starting with the 2021 Formula 1 season. Dmitriy […]

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Red Bull Racing boosted by América Móvil and INTERprotección partnerships

Red Bull Racing announced this week the signing of new sponsors América Móvil and INTERprotección into the 2021 Formula 1 season. América Móvil, Mexican telecom giant, is the parent company of A1, Telcel, Infinitum and Claro – brands that will be present in the team’s car, driver overalls, teamwear and hospitality. “It is with great […]

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Richard Mille signs multi-year partnership with Scuderia Ferrari

Swiss luxury watchmaker Richard Mille becomes a Scuderia Ferrari team partner, arranging a multi-year partnership. Richard Mille reveals the next few years will see the development of a specific range of watches through the close collaboration of the factory in Switzerland and Ferrari’s design department. The Scuderia were previously sponsored by Geneva’s watch brand Hublot […]

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BWT confirmed as Aston Martin Cognizant F1 global partner

Aston Martin Cognizant Formula One Team has announced a new sponsorship deal with Austrian water technology specialist BWT – Best Water Technology, ahead of the team’s launch. BWT first partnered the Silverstone-based team in 2017, when its famous pink livery first took the Formula 1 community by storm. Over the course of 4 years, the […]