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Analysis Sponsorship

Does Haas F1 need American sponsors after all?

Amid rumours of a Sauber buyout by US top team Andretti, Haas has found itself potentially losing its status as the only American team in F1 – but does it really need the patriotic funding?

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Analysis Sponsorship

5 times F1 sponsorship deals were cut short

Over the weekend, sources disclosed to Decalspotters and RacingNews365.com that Petronas is to be replaced by Saudi Arabia’s oil company Aramco as Mercedes-AMG’s title sponsor – despite a currently active contract. It’s not uncommon to see contracts end abruptly in Formula 1, whether it’s related to drivers, engineers or sponsors. What’s more, some announcements have […]

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News Sponsorship

Uralkali Haas F1 unveil new team colours and partners

Haas F1 Team launched their new Russian-based colours on Thursday, with a new set of sponsors joining them – namely Uralkali, 1&1 and Under Armour. Uralkali, one of the world’s largest potash fertilizer producers and exporters, becomes the title partner of Haas F1, in a multi-year agreement starting with the 2021 Formula 1 season. Dmitriy […]

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Rumours Sponsorship

BWT’s F1 musical chairs – how they got into a negotiation triangle

The future of BWT, an Austrian water treatment company, in Formula 1 was in jeopardy at the end of the 2020 season after months of rumoured disputes with previous partner Aston Martin. BWT, short for Best Water Technology, started its motorsport sponsorship journey in 2016, when they sponsored Lucas Auer’s Mercedes-AMG C63 DTM car. The […]

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News

Haas F1 signs MindMaze as team partner

Haas F1 Team has signed with Swiss brain technology company MindMaze for the 2020 FIA Formula 1 season on a technical partnership. MindMaze specializes in neuro-inspired computing platforms, which will factorize the aim of the relationship at consolidating the technology platform developed by the San Francisco-headquartered firm to become the standard of safety in motorsport […]