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News Sponsorship

BWT moves to Alpine F1 in long-term title partnership

Alpine F1 Team has announced the signing of a strategic, long-term title partnership with Austrian water treatment supplier BWT from the 2022 Formula 1 season.

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News Sponsorship

Red Bull reveals 2022 livery and new lucrative title partnership with Oracle

Red Bull Racing launched its 2022 livery on Wednesday as it announced American tech giant Oracle as new title sponsor in a lucrative 5-year deal.

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News

Williams Racing wins $35M lawsuit against ROKiT for missing payments

Williams Racing has won a lawsuit against ROKiT after the media and venture capital company failed to pay its multi-year sponsorship deals with the British team. On June 28 last year Williams had announced a termination of its sponsorship arrangements with ROKiT and ROKiT Drinks, effective immediately. At the same time, the Grove-based team started […]

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News Sponsorship

Santander rejoins Scuderia Ferrari in multi-year partnership

Ferrari announced today the return of Santander to the scuderia as a Premium Partner starting from the next F1 season, after a four-year absense from the sport. Spanish finance giant Santander is aligning with the Maranello team in a multi-year partnership spanning across its wide motorsport activities. Alongside racing, the bank will support the Ferrari‘s […]

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Analysis Sponsorship

Does Haas F1 need American sponsors after all?

Amid rumours of a Sauber buyout by US top team Andretti, Haas has found itself potentially losing its status as the only American team in F1 – but does it really need the patriotic funding?

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Analysis Sponsorship

5 times F1 sponsorship deals were cut short

Over the weekend, sources disclosed to Decalspotters and RacingNews365.com that Petronas is to be replaced by Saudi Arabia’s oil company Aramco as Mercedes-AMG’s title sponsor – despite a currently active contract. It’s not uncommon to see contracts end abruptly in Formula 1, whether it’s related to drivers, engineers or sponsors. What’s more, some announcements have […]

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Rumours Sponsorship

Petronas rumoured to end Mercedes-AMG deal

Malaysian state-owned oil company Petronas is rumoured conclude its title sponsorship agreement with Mercedes-AMG F1 at the end of the season, after 11 years since it joined forces with the German team.

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Analysis News Sponsorship

Crypto.com becomes F1 Global Partner – a rise in crypto and exposure detailed

Formula 1 announced on Tuesday the signing of Crypto.com, a new crypto platform, as a Global Partner and Inaugural partner of the new Sprint series for 2021.

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Analysis Sponsorship

Ferrari partnership with Philip Morris expires this year – what may happen if they don’t renew?

As Philip Morris and Ferrari reach their 50th year anniversary as partners, an expected contract renewal is appearing difficult to materialize. Last weekend, a statement from Riccardo Parino, Philip Morris’ vice-president of partnerships, read “the Mission Winnow logo will not be featured on the Scuderia Ferrari livery during races in the EU, starting with the […]

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Analysis Sponsorship

France says don’t drink and advertise – F1 hit with alcohol sponsorship ban at French GP

Formula 1 and its teams are competing at the French Grand Prix with their alcohol sponsors facing censorship in accordance with local laws. The French advertising laws Loi Évin[1] (Evin’s Law) have struck Formula 1 and the teams harder in 2021 compared to previous years, where now none of the alcohol-based sponsors are allowed to […]