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Analysis Sponsorship

Ferrari partnership with Philip Morris expires this year – what may happen if they don’t renew?

As Philip Morris and Ferrari reach their 50th year anniversary as partners, an expected contract renewal is appearing difficult to materialize. Last weekend, a statement from Riccardo Parino, Philip Morris’ vice-president of partnerships, read “the Mission Winnow logo will not be featured on the Scuderia Ferrari livery during races in the EU, starting with the […]

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Analysis Sponsorship

France says don’t drink and advertise – F1 hit with alcohol sponsorship ban at French GP

Formula 1 and its teams are competing at the French Grand Prix with their alcohol sponsors facing censorship in accordance with local laws. The French advertising laws Loi Évin[1] (Evin’s Law) have struck Formula 1 and the teams harder in 2021 compared to previous years, where now none of the alcohol-based sponsors are allowed to […]

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News Sponsorship

Richard Mille signs multi-year partnership with Scuderia Ferrari

Swiss luxury watchmaker Richard Mille becomes a Scuderia Ferrari team partner, arranging a multi-year partnership. Richard Mille reveals the next few years will see the development of a specific range of watches through the close collaboration of the factory in Switzerland and Ferrari’s design department. The Scuderia were previously sponsored by Geneva’s watch brand Hublot […]

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News Sponsorship

Acqua Lete joins F1 in Scuderia Ferrari’s 1000th GP celebrations

Italian mineral water brand Acqua Lete has announced it will participate in Scuderia Ferrari’s 1000th Grand Prix celebrations on home soil, in Tuscany, as well as being Event Partner of the race. Acqua Lete has invested in sports for over 25 years, from soccer to basketball, cycling, winter sports, swimming and volleyball, to name a […]