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Analysis Sponsorship

5 times F1 sponsorship deals were cut short

Over the weekend, sources disclosed to Decalspotters and RacingNews365.com that Petronas is to be replaced by Saudi Arabia’s oil company Aramco as Mercedes-AMG’s title sponsor – despite a currently active contract. It’s not uncommon to see contracts end abruptly in Formula 1, whether it’s related to drivers, engineers or sponsors. What’s more, some announcements have […]

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Analysis News Sponsorship

Crypto.com becomes F1 Global Partner – a rise in crypto and exposure detailed

Formula 1 announced on Tuesday the signing of Crypto.com, a new crypto platform, as a Global Partner and Inaugural partner of the new Sprint series for 2021.

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Analysis Sponsorship

France says don’t drink and advertise – F1 hit with alcohol sponsorship ban at French GP

Formula 1 and its teams are competing at the French Grand Prix with their alcohol sponsors facing censorship in accordance with local laws. The French advertising laws Loi Évin[1] (Evin’s Law) have struck Formula 1 and the teams harder in 2021 compared to previous years, where now none of the alcohol-based sponsors are allowed to […]

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Analysis Sponsorship

How BWT’s iconic pink marked a newfound presence in Formula 1

The Austrian water treatment company started the year without a partner, and now finds itself with the strongest branding presence in the sport since joining in 2017. It is no surprise that when spotting a pink car in a motorsport event, the first brand that comes to mind is BWT, one of the most renowned […]

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News Sponsorship

BWT confirmed as Aston Martin Cognizant F1 global partner

Aston Martin Cognizant Formula One Team has announced a new sponsorship deal with Austrian water technology specialist BWT – Best Water Technology, ahead of the team’s launch. BWT first partnered the Silverstone-based team in 2017, when its famous pink livery first took the Formula 1 community by storm. Over the course of 4 years, the […]

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News

Mercedes-AMG no longer the F1 Safety Car from next year, Aston Martin key contenders

Decalspotters understand from a reputable source that Mercedes-AMG will no longer provide the Formula 1 Safety Car and Medical Car from next year. The Affalterbach-based brand is believed to be replaced by British luxury carmaker Aston Martin, now owned by a consortium led by Racing Point’s Lawrence Stroll, as they return to F1 after 61 […]