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Analysis Sponsorship

France says don’t drink and advertise – F1 hit with alcohol sponsorship ban at French GP

Formula 1 and its teams are competing at the French Grand Prix with their alcohol sponsors facing censorship in accordance with local laws. The French advertising laws Loi Évin[1] (Evin’s Law) have struck Formula 1 and the teams harder in 2021 compared to previous years, where now none of the alcohol-based sponsors are allowed to […]

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News Sponsorship

Alfa Romeo Racing travel with Built for Athletes backpacks in 2020

Alfa Romeo Racing ORLEN, managed and operated by Sauber Motorsport AG, has confirmed it has signed British backpack brand Built for Athletes as the team’s Official Backpack Supplier for the 2020 Formula 1 season. In a one-year deal, the Swiss team will adorn the Built for Athletes’ backpacks around the world and the paddock, with […]

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News Sponsorship

Huski Chocolate warms up Alfa Romeo Racing with deal re-signing

Alfa Romeo Racing ORLEN, managed and operated by Sauber Motorsport AG, has announced a new deal with Swedish chocolate drink brand Huski Chocolate for the 2020 Formula 1 season. The brand had appeared on the team’s car last season as part of a one-race deal at the US Grand Prix on its sidepods. “We are […]