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Racing Point unveils BWT as Title Partner on multi-year deal

Racing Point has announced an expansion of its long-standing partnership with Austrian water technology specialist, BWT – Best Water Technology on a multi-year deal.

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Huski Chocolate warms up Alfa Romeo Racing with deal re-signing

Alfa Romeo Racing ORLEN, managed and operated by Sauber Motorsport AG, has announced a new deal with Swedish chocolate drink brand Huski Chocolate for the 2020 Formula 1 season. The brand had appeared on the team’s car last season as part of a one-race deal at the US Grand Prix on its sidepods. “We are […]

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Red Bull Racing gets amped with new IRIS Audio partnership

Aston Martin Red Bull Racing and IRIS, a British audio solutions brand, have announced a three-year partnership deal signing, starting from the 2020 Formula 1 season.

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Mercedes-AMG links long-term future with INEOS principal partnership

Mercedes-AMG Petronas Formula One Team has announced a new five-year principal partnership with global chemical manufacturer INEOS. The agreement sees INEOS extend its existing performance partnership to become principal partner of the team and increase its position in sport. “It’s a proud moment for INEOS to become principal partner to the world’s best Formula One […]

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Crew Clothing Co. supplies ROKiT Williams Racing for 2020

ROKiT Williams Racing has revealed the premium British brand, Crew Clothing Company as an Official Supplier for the 2020 FIA Formula One season.

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McLaren join forces with Splunk in technologic partnership

McLaren and Splunk have announced its global partnership starting from the 2020 Formula 1 season. The partnership sees Splunk become an official McLaren Technology Partner, bringing the power of its Data-to-Everything Platform to both McLaren Racing and McLaren Group.

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McLaren Racing gets protected with new Darktrace partnership

McLaren Racing has announced a multi-year partnership with Darktrace as Official AI Cyber Security Partner starting from the 2020 Formula 1 season.

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Mercedes-AMG accelerates off-track with AMD multi-year deal signing

Mercedes-AMG Petronas Formula One Team has announced today a multi-year partnership with high-performance technology giant AMD, replacing their previous deal with Qualcomm.

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Racing Point to rebrand as Aston Martin Racing for 2021

Racing Point are set to rebrand as the Aston Martin works team for the 2021 Formula 1 season, following a significant investment into the iconic British automobile brand by a consortium led by Racing Point’s current owner, Lawrence Stroll. The £182 million investment from Stroll’s consortium sees them take a 16.7% stake in Aston Martin […]

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McLaren Racing take off with new FAI Aviation Group partnership

McLaren Racing has announced a multi-year partnership with German aviation company FAI Aviation Group, starting from the 2020 Formula 1 season. FAI Aviation Group is a European pioneer in global high-end aircraft solutions headquartered at Nuremberg’s Albrecht Duerer International Airport. FAI’s experience spans across more than 30 years, offering a range of aviation services such […]