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BWT moves to Alpine F1 in long-term title partnership

Alpine F1 Team has announced the signing of a strategic, long-term title partnership with Austrian water treatment supplier BWT from the 2022 Formula 1 season.

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News Sponsorship

Red Bull reveals 2022 livery and new lucrative title partnership with Oracle

Red Bull Racing launched its 2022 livery on Wednesday as it announced American tech giant Oracle as new title sponsor in a lucrative 5-year deal.

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News

Williams Racing wins $35M lawsuit against ROKiT for missing payments

Williams Racing has won a lawsuit against ROKiT after the media and venture capital company failed to pay its multi-year sponsorship deals with the British team. On June 28 last year Williams had announced a termination of its sponsorship arrangements with ROKiT and ROKiT Drinks, effective immediately. At the same time, the Grove-based team started […]

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VR46 Racing Team sign Mooney as new title sponsor

Valentino Rossi’s MotoGP racing team has formally announced a new title sponsor after months of confusion with an alleged Saudi sponsor. Italian finance solutions company Mooney was announced as VR46 Racing Team‘s new title sponsor following Sky Italia’s departure after a 8-year run with the Tavullan team. VR46 is joining MotoGP as a full-entry team […]

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Santander rejoins Scuderia Ferrari in multi-year partnership

Ferrari announced today the return of Santander to the scuderia as a Premium Partner starting from the next F1 season, after a four-year absense from the sport. Spanish finance giant Santander is aligning with the Maranello team in a multi-year partnership spanning across its wide motorsport activities. Alongside racing, the bank will support the Ferrari‘s […]

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Analysis News Sponsorship

Crypto.com becomes F1 Global Partner – a rise in crypto and exposure detailed

Formula 1 announced on Tuesday the signing of Crypto.com, a new crypto platform, as a Global Partner and Inaugural partner of the new Sprint series for 2021.

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Uralkali Haas F1 unveil new team colours and partners

Haas F1 Team launched their new Russian-based colours on Thursday, with a new set of sponsors joining them – namely Uralkali, 1&1 and Under Armour. Uralkali, one of the world’s largest potash fertilizer producers and exporters, becomes the title partner of Haas F1, in a multi-year agreement starting with the 2021 Formula 1 season. Dmitriy […]

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News Sponsorship

Red Bull Racing boosted by América Móvil and INTERprotección partnerships

Red Bull Racing announced this week the signing of new sponsors América Móvil and INTERprotección into the 2021 Formula 1 season. América Móvil, Mexican telecom giant, is the parent company of A1, Telcel, Infinitum and Claro – brands that will be present in the team’s car, driver overalls, teamwear and hospitality. “It is with great […]

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News Sponsorship

Richard Mille signs multi-year partnership with Scuderia Ferrari

Swiss luxury watchmaker Richard Mille becomes a Scuderia Ferrari team partner, arranging a multi-year partnership. Richard Mille reveals the next few years will see the development of a specific range of watches through the close collaboration of the factory in Switzerland and Ferrari’s design department. The Scuderia were previously sponsored by Geneva’s watch brand Hublot […]

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News Sponsorship

BWT confirmed as Aston Martin Cognizant F1 global partner

Aston Martin Cognizant Formula One Team has announced a new sponsorship deal with Austrian water technology specialist BWT – Best Water Technology, ahead of the team’s launch. BWT first partnered the Silverstone-based team in 2017, when its famous pink livery first took the Formula 1 community by storm. Over the course of 4 years, the […]