Formula 1 announced on Tuesday the signing of Crypto.com, a new crypto platform, as a Global Partner and Inaugural partner of the new Sprint series for 2021.
As Philip Morris and Ferrari reach their 50th year anniversary as partners, an expected contract renewal is appearing difficult to materialize. Last weekend, a statement from Riccardo Parino, Philip Morris’ vice-president of partnerships, read “the Mission Winnow logo will not be featured on the Scuderia Ferrari livery during races in the EU, starting with the […]
Formula 1 and its teams are competing at the French Grand Prix with their alcohol sponsors facing censorship in accordance with local laws. The French advertising laws Loi Évin (Evin’s Law) have struck Formula 1 and the teams harder in 2021 compared to previous years, where now none of the alcohol-based sponsors are allowed to […]
The Austrian water treatment company started the year without a partner, and now finds itself with the strongest branding presence in the sport since joining in 2017. It is no surprise that when spotting a pink car in a motorsport event, the first brand that comes to mind is BWT, one of the most renowned […]