Categories
Analysis Sponsorship

How Marlboro controlled Scuderia Ferrari’s branding for 25 years

Through the longest brand partnership in F1 history, Scuderia Ferrari have shared the spotlight of tobacco giant Philip Morris’ Marlboro, which controlled the team’s image rights for over 2 decades.

Categories
Analysis Sponsorship

France says don’t drink and advertise – F1 hit with alcohol sponsorship ban at French GP

Formula 1 and its teams are competing at the French Grand Prix with their alcohol sponsors facing censorship in accordance with local laws. The French advertising laws Loi Évin[1] (Evin’s Law) have struck Formula 1 and the teams harder in 2021 compared to previous years, where now none of the alcohol-based sponsors are allowed to […]