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Red Bull reveals 2022 livery and new lucrative title partnership with Oracle

Red Bull Racing launched its 2022 livery on Wednesday as it announced American tech giant Oracle as new title sponsor in a lucrative 5-year deal.

The Austrian team and Oracle expand their partnership which started last year and introduce a new name to the team – Oracle Red Bull Racing.

While financial details were not disclosed by either party, Rob Harris from The Associated Press reports the deal is valued at $100 million per year, Oracle becoming one of the biggest sponsors in Formula 1 history.

The Austin-based tech company will also be the title partner of Red Bull’s Esports team.

Oracle decals are heavily prominent on all fronts, from the race car to the driver overalls to hospitality, and for the first time since 2015 the car’s sidepod isn’t used by Red Bull itself.

Aside from the decals, Red Bull is to use Oracle Cloud across its most significant areas of operation including analytics-based race strategy, optimized engine development, AI and machine learning-powered driver training and a tailored fan experience (The Paddock).

Furthermore, Oracle is working with Red Bull Powertrains to develop engines set to debut in 2026, when the regulations change, optimizing the modeling of its new engine combustion chamber to reduce costs.

When it comes to Red Bull’s junior programme, Oracle say to be helping through projects applying AI and machine learning to improve the drivers’ development.

Oracle are one of the many companies that joined the Formula 1 paddock thanks to experiencing the popularity and insight of Netflix’s hit docuseries “Drive to Survive”.

Max Verstappen clinching the World Drivers’ Championship last season is also an important asset for Oracle to have considered an enhancement of its partnership with Red Bull.

“Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship. Discovering and reacting to opportunities quickly, is crucial to our success on and off the track, and Oracle is integral in that effort. Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage.”

Christian Horner, Oracle Red Bull Racing Team Principal and CEO

“The presence of Oracle, one of the world’s largest cloud technology companies, as title partner not only signals huge confidence in Red Bull Racing’s ability to lead the technology race on track, it will also enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy. We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action and Oracle’s world class innovation and technology will help us achieve that goal.”

Oliver Hughes, chief marketing officer, Oracle Red Bull Racing

“Red Bull Racing has been more committed than any other F1 team in its use of technology to gain an edge, and it is paying off. Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, helps create the most exciting fan experience in sports, and can define the future of F1. Oracle Red Bull Racing is, and will continue to be, the most forward-thinking and innovative F1 team in the world.”

Ariel Kelman, executive vice president and chief marketing officer, Oracle

A thanks from Honda

Red Bull’s previous engine partner Honda announced its departure from Formula 1 after 2021, during the 2020 season affected by the global pandemic.

Prior to the success of Verstappen winning the World Championship, Honda had agreed to give its engine IP rights to Red Bull, as engine development became frozen until 2025.

Additionally, Red Bull and Honda announced the continuation of its young driver programme partnership between the Red Bull Junior Team and Honda Formula Dream to get more Japanese drivers into F1 and increase motorsport interest in Japan.

Many believed that the Honda name would be gone from Formula 1 altogether after the withdrawal from the manufacturer.

In January, the Tokyo-based manufacturer announced that its motorsport subsidiaries Honda Racing and HRC (Honda Racing Corporation) would merge and service both two-wheel and four-wheel competitions and teams.

While not as prominent as last season, Honda remains a partner of the Red Bull team under the HRC and HFD (Honda Formula Dream) brands on the car and driver overalls.

HRC will provide trackside and race operation support to Red Bull throughout the next 4 years, and will help Red Bull Powertrains in the manufacturing of its engines.

Honda’s badge will not be featured on any part of the car like previous years, since this is a direct endorsement from Honda Motor Co. rather than its racing subsidiary.

It was deemed as a goodbye, but Honda is here to stay.

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