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Uralkali Haas F1 unveil new team colours and partners

Haas F1 Team launched their new Russian-based colours on Thursday, with a new set of sponsors joining them – namely Uralkali, 1&1 and Under Armour.

Uralkali, one of the world’s largest potash fertilizer producers and exporters, becomes the title partner of Haas F1, in a multi-year agreement starting with the 2021 Formula 1 season.

Dmitriy Mazepin, father of new Haas recruit Nikita Mazepin, is a shareholder of Uralkali, holding a 20.1% share through Uralchem.

While Uralchem is also a sponsor of Nikita Mazepin, it was only Uralkali that agreed to a deal with Haas F1. The Russian chemicals company launched their new branding identity alongside the team’s livery reveal.

1&1, German telecommunications provider, partners with the American team under a “Exclusive Telecommunications Partner” role, starting with the 2021 season.

Mick Schumacher, reigning Formula 2 champion, is to become a brand ambassador for 1&1, as it joins the German driver’s portfolio of personal partners, of which Under Armour has also signed with Haas.

1&1 branding is prominent on the car’s nose, rear-wing endplate, and on Mick Schumacher’s car’s halo, while Haas Automation Inc. branding appears on Mazepin’s car’s halo instead.

Under Armour is an American sports equipment company that manufactures footwear, sports and casual apparel. Under Armour have been supporting Schumacher’s progress through the feeder series since 2019.

Departing Haas F1 sponsors from last season are JACK&JONES, Kevin Magnussen’s personal sponsor, MindMaze, Romain Grosjean’s personal sponsor, Nominet, Richard Mille and PEAK BlueDef.

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