Swiss luxury watchmaker Richard Mille becomes a Scuderia Ferrari team partner, arranging a multi-year partnership.
Richard Mille reveals the next few years will see the development of a specific range of watches through the close collaboration of the factory in Switzerland and Ferrari’s design department.
The Scuderia were previously sponsored by Geneva’s watch brand Hublot from 2011, gradually expanding into their WEC programme and, last year, their Esports Series.
Richard Mille joined Formula 1 in 2016 when they signed a 10-year partnership with McLaren, before adding Alfa Romeo Sauber and Haas F1 to their portfolio of partners.
This partnership comes after Richard Mille having supported Ferrari driver Charles Leclerc’s racing career as he progressed through the feeder series.
The Swiss watchmaker had also supported other members of Ferrari’s driver academy, namely the late Jules Bianchi and F1 newcomer Mick Schumacher.
At the beginning of the year, Scuderia Ferrari’s website was updated and Richard Mille’s logo was seen in the partners section, however it was quickly removed.
Richard Mille logos will be present on the team’s SF21 car, driver overalls, gloves, helmets, teamwear, hospitality and academy members.
“Everyone knows Ferrari is an iconic brand with an incredible history, and a true following from the legendary ‘tifosi’ right through to multiple collectors of classic cars. We see this as a true partnership with multiple developments at its heart of our watches with Ferrari’s designers and engineers. The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.’’Richard Mille
“I am very pleased about this new multi-year partnership. Ferrari and Richard Mille share many common values, from technology to use of similar materials, as well as the passion we put into coming up with and designing our products. Both brands bear the name of their founder and represent their dreams and visions. The partnership will have a wide reach and I am particularly pleased that it also extends to the Ferrari Driver Academy. Richard Mille is a great racing fan and shares our commitment to bringing along talented youngsters and to attract young people to motorsport.”Mattia Binotto, Managing Director and Team Principal Scuderia Ferrari
For 2021 Richard Mille is partnered with Scuderia Ferrari and McLaren, as their deals with Alfa Romeo Sauber and Haas F1 expired at the end of last year.