Red Bull Racing announced this week the signing of new sponsors América Móvil and INTERprotección into the 2021 Formula 1 season.
América Móvil, Mexican telecom giant, is the parent company of A1, Telcel, Infinitum and Claro – brands that will be present in the team’s car, driver overalls, teamwear and hospitality.
“It is with great satisfaction that we continue to support Sergio Perez and that we now do that with the Red Bull Racing Team. Checo arrives at the Team based on the strength of the results he has achieved and it is with a huge amount of pride that we race alongside him in this great Team for 2021.”Marcela Velasco, América Móvil Chief Marketing Officer
INTERprotección is a Mexican insurance company with large presence in the Latin American region, with branding being evident on the car’s headrest.
The insurers were previously sponsors of the team, signing a deal in 2018 for the US, Mexican and Brazilian Grands Prix.
“We are honored to be partners with Red Bull Racing. We share with the team the passion of taking on challenges and turning them into opportunities and triumphs and 2021 is the perfect year to evolve our strategic alliance. We are sure that along with Checo Pérez, whom we have championed these last 10 years, we will achieve many victories and affirm our leaderships in our own arenas.”Juan Ignacio Casanueva, Chairman of the Board and CEO at INTERprotección
América Móvil and INTERprotección are long-time supporters of Red Bull’s Sergio Pérez, who was signed at the end of last year after long weeks of rumours.
Both companies accompanied Pérez in his endeavours at Sauber, McLaren, Force India and Racing Point, exposing their brands to a global audience for a total of 10 years in Formula 1.
Despite this, signing the Mexican telecom company meant Red Bull had to make way from AT&T, which is a direct market competitor to América Móvil’s Telcel brand in Mexico.
According to a document made available by Red Bull, AT&T is expected to remain with news company subsidiary CNN also being listed in the team’s partner list.