News Sponsorship

BWT confirmed as Aston Martin Cognizant F1 global partner

Aston Martin Cognizant Formula One Team has announced a new sponsorship deal with Austrian water technology specialist BWT – Best Water Technology, ahead of the team’s launch.

BWT first partnered the Silverstone-based team in 2017, when its famous pink livery first took the Formula 1 community by storm.

Over the course of 4 years, the Austrian company gradually increased its presence in the team’s branding, eventually becoming title sponsors in 2020.

BWT is famous for wanting major visual control over their associated sponsorships, which have all been prominently pink-coloured, from football to skiing to motorsport.

During the winter break, BWT were replaced by Cognizant as Aston Martin’s title sponsor.

The Austrian company were understandably not content with the team set to be moving to a British racing green identity.

Decalspotters understands BWT were potentially looking at other options, with Haas F1 and Williams Racing being named as main sponsorship contenders.

Aston Martin F1 reveals that BWT brand accents as well as BWT logos will remain a feature of the all-new car livery. The brand is expected to be prominent on the driver’s bottles as well.

The team says the brand is committed to the reduction of plastics through the adoption of reusable vessels and recyclable filters to reduce waste and pollution.

“I am proud to continue supporting this wonderful team of people and to start a new chapter with Aston Martin’s return to Formula One. Having seen the team enjoy such a strong 2020 season, we believe the years ahead are full of great promise and we want to continue supporting this team’s journey towards the front of the grid. As well as success on the track, we will work with Aston Martin Cognizant Formula One™ Team to achieve its objectives away from the track by becoming more sustainable. It means continuing the work from last year to cut down the use of disposable bottles at the track, minimise plastic waste and facilitate the local treatment and consumption of water. Additionally, we are looking forward to starting cooperation with more people in the F1 community who are also convinced of our mission to fight for a plastic-free planet and who are ready to spread this mission to people around the globe.”

Andreas Weißenbacher, CEO of BWT

“Our friends at BWT have been loyal supporters of this team and I am delighted they have chosen to be a partner of Aston Martin Cognizant Formula One™ Team. BWT will support our efforts to become more sustainable in all areas of the business, but especially in our trackside operations – a goal that marries up with Formula One’s own sustainability objectives. This is a strong and historic partnership entering an important new era, and we are all excited to see what we can achieve together.”

Otmar Szafnauer, CEO and Team Principal, Aston Martin Cognizant Formula One™ Team

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