Italian mineral water brand Acqua Lete has announced it will participate in Scuderia Ferrari’s 1000th Grand Prix celebrations on home soil, in Tuscany, as well as being Event Partner of the race.
Acqua Lete has invested in sports for over 25 years, from soccer to basketball, cycling, winter sports, swimming and volleyball, to name a few, having had primary presence as main sponsors of S.S.C. Napoli and the Italian national team.
“The union between sport and Acqua Lete is now rooted in all sports fans, for the characteristics of our product, as well as for our continuous presence in important national and international events in different sports fields. Entering the world of motors on such an important occasion as the Scuderia Ferrari’s 1000 GP, and doing so on the Italian circuit of Mugello, can only be for us a source of pride and a milestone in our long journey alongside sport and athletes. The race weekend will be a celebration of Italian excellence, which will see two historic brands, who share the value of the challenge and a strong sense of belonging, together in this extraordinary event”.Nicola Arnone, Acqua Lete President
The deal is expected to last just for the weekend, however, it could continue until the end of the 2020 season as Ferrari continue their celebrations in Formula 1.
As part of the deal, Acqua Lete will be featured on Scuderia Ferrari’s car’s nose, driver overalls and hospitality, alongside on-track presence around the Mugello Circuit with adboards.