McLaren Racing has today announced it has extended its partnership with The Coca-Cola Company, naming Coca-Cola as the team’s Official Soft Drinks Partner for the 2020 Formula 1 season.
The brands have been partners since 2018, when Coca-Cola was featured on a Formula 1 car for the first time. The partnership has focused on key race markets including the United States, Mexico, Brazil and United Arab Emirates.
Similarly to the current deal, Coca-Cola renewed for 2019 at the start of the year’s Australian Grand Prix, coming as a surprise to everyone, at a time where it seemed apparent that the brands had parted ways.
In 2020, McLaren and Coca-Cola will continue to bring the partnership to life through “Coke Driven to Deliver”, a content series featuring both Lando Norris and Carlos Sainz in collaboration with Coca-Cola partner Amazon.
As part of the deal, the Coca-Cola brand will be represented on the cockpit side of the McLaren MCL35 Formula 1 car and on Carlos Sainz’s and Lando Norris’s beverage bottles.
“Coca-Cola is one of the most iconic brands in the world and we’re delighted to continue our partnership. Over the past two years, together we’ve created special experiences for fans around the world and introduced a different audience to Formula 1. We are looking forward to seeing the partnership develop throughout the 2020 season.”Zak Brown, Chief Executive Officer, McLaren Racing
“We are delighted to continue the partnership with McLaren to bring the excitement of Formula 1 to our consumers, employees and our customers.”Ricardo Fort, Vice President, Sports & Entertainment Partnerships, The Coca-Cola Company
“Formula 1 is an incredibly engaging platform for our consumers. We built great momentum in 2019 and look forward to continuing our partnership with McLaren in 2020.”Matthew Tarallo, Global Vice President Amazon, The Coca-Cola Company
Source: McLaren Racing