News Sponsorship

Alfa Romeo Racing travel with Built for Athletes backpacks in 2020

Alfa Romeo Racing ORLEN, managed and operated by Sauber Motorsport AG, has confirmed it has signed British backpack brand Built for Athletes as the team’s Official Backpack Supplier for the 2020 Formula 1 season.

In a one-year deal, the Swiss team will adorn the Built for Athletes’ backpacks around the world and the paddock, with branding mostly present in hospitality areas.

“We are delighted to welcome Built for Athletes to our family and we can’t wait to go racing together. Our sport takes us all around the world, often in tough environmental conditions: we need a backpack that is reliable, strong while also stylish and the Hero backpack fits the bill perfectly.”

Frédéric Vasseur, Alfa Romeo Racing ORLEN Team Principal and Sauber Motorsport AG CEO

“We’re delighted to join forces with one of the most historic racing teams on the grid and become the official backpack supplier of Alfa Romeo Racing ORLEN for the 2020 season. Our functional, hard-wearing and stylish 45L Hero backpack is trusted by a host of fitness industry experts and elite athletes and we’re excited to add the Alfa Romeo Racing ORLEN mechanics, engineers, management team and of course drivers Kimi and Antonio to that list.”

Nick Costello, Built for Athletes CEO

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