Scuderia AlphaTauri has announced a new partnership with luxury driving shoe brand Piloti, beginning in the 2020 Formula 1 season.
Piloti Inc. is a designer and retailer of driving-inspired, lifestyle and luxury footwear headquartered in Toronto, Canada. The brand rooted in racing and has equipped championship racers and automotive enthusiasts for over 20 years.
“At Piloti, we are rooted in racing, and believe that whether it’s building cars or crafting shoes, you shouldn’t have to choose between form and function. We have over two decades of experience equipping championship racers and automotive enthusiasts with performance driving shoes, and are delighted to start our partnership with Scuderia AlphaTauri. We look forward to working with the team in Italy this season.”Stephanie Wetmore, Piloti Managing Director
“We’re excited and look forward to our cooperation with Piloti. While we will be benefiting from their highly-functional driving shoes, we will do our best to support them grow their business.”Franz Tost, Scuderia AlphaTauri Team Principal
Source: Scuderia AlphaTauri