McLaren and Splunk have announced its global partnership starting from the 2020 Formula 1 season. The partnership sees Splunk become an official McLaren Technology Partner, bringing the power of its Data-to-Everything Platform to both McLaren Racing and McLaren Group.
Splunk will capture data from across the McLaren Group infrastructure, network and server environment and from across the McLaren Racing function, including the team’s Formula 1 cars, to help them accelerate performance development across the group.
As part of the partnership, Splunk will be integrated in the branding of the team, including on the sidepod and cockpit surrounds of McLaren MCL35 race car for the 2020 Formula 1 season.
The length of the deal hasn’t been disclosed.
“It’s great to have Splunk join us as both a McLaren Racing and McLaren Group technology partner. Data is at the heart of everything we do at McLaren and in the competitive sport of Formula 1, and Splunk’s platform will enable us to continue to draw meaningful insight that can be used to impact performance. We are looking forward to working together as partners from the 2020 season and beyond.”Zak Brown, Chief Executive Officer, McLaren Racing
“From the production line to the race track, Splunk will help McLaren drive meaningful business outcomes by connecting all of their data at immense speed and at great scale. Performance is critical in the racing world, and it is no different in the world of data, which makes this partnership a great fit. I’m looking forward to the Formula 1 2020 season and will be rooting for the McLaren Racing team across the globe.”Doug Merritt, President and CEO, Splunk
Source: McLaren Racing